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Mainly because of the countless mistakes writers make online.But not all errors are created equal. But
all expert writers know that if you don't, your words are clunkier than wooden shoes.
It's even become part of some major newspapers' internal style guides. But people mistakenly assume
they're informal. So go ahead and use it.Fear of ContractionsTo sound professional, many people assume
that they should not use contractions. Avoiding prepositions at the end of a sentence leads
nike pas cher to clumsy, stilted constructions.And that's the kind of writing up with which web readers simply
won't put.Sentence FragmentsShort. Face it: most web writing stinks. In fact, the famously fastidious Chicago
Manual of Style insists that 10 percent of sentences should begin with them. Simple. And
for the web, you should ramp it up to 20 (or even 30) percent.Prepositions in
the RearOur teachers hypnotized us into believing this phony rule. And easy to digest. These
tn requin five (most of which were never mistakes to begin with) actually make your writing shine.Conjunctions
Up Front"And" and "but" are great for starting sentences. But they had no right to.
Feel free to use.The Singular "They"Need a general pronoun for a single person? Steer clear
of the yawn-inducing "he/she," "one" or-perhaps worst of all-"individual." Instead, stick with the more readable
"they."Every writer may have their own way of avoiding it, but credible writers have been
using the singular "they" for centuries. So unless you are aiming for emphasis, use contractions
exclusively.Follow these non-rules, and you'll have the kind of online copy that makes your readers
feel like they're chatting with an old friend--not reading dry-as-toast copy.Simon Smith is the founder
of Commune Media, an internet marketing company that specializes in content optimization.Want to learn how
to write content that's completely optimized for search engines, readability and persuasion? Download Instant Content
Optimization at http://www.communemedia.com?Campaign_ID=70170000000ISq5..